27.4 C

Amazon Prime Ads Tell Stories of a Breakup and Budding Chef



Amazon Prime offers a range of services to subscribers, including expedited free delivery and the ability to stream shows and movies on Prime Video. Wieden+Kennedy London is spotlighting just how powerful that can be with a pair of minute-long commercials directed by Michael Spiccia.

Set to Burt Bacharach’s “Always Something There to Remind Me,” the first spot, “Separation,” starts with a couple breaking up but continuing to share a Prime account. They communicate through their purchases, prompting each other to work out and socialize.

Then they realize how much they miss each other while watching romantic scenes in two Prime Originals, The Summer I Turned Pretty and Harlem, and eventually reunite.

Even sweeter is “Gourmet Guard,” which shows a security guard bored with both his job and the dull sandwiches he eats every night. Seeing a beautifully prepared meal on Prime series The Boys inspires him to get into cooking.

He uses his Prime membership to buy equipment and cookbooks and stream James May: Oh Cook!, sharpening his skills until he feels confident enough to apply for a job as a chef.

“We wanted to highlight that Amazon Prime is more than a hub for entertainment and fast free delivery—Prime also encourages you to explore your personal interests, desires and needs,” W+K London creative directors Charlie Lanus and Lucas Reis said in a statement.

The new ads are part of the global “It’s on Prime” campaign, which launched in March with “Tache,” a spot directed by Olivia Wilde showing a young woman coming to accept her facial hair by watching the Amazon Original film Coming 2 America, streaming Queen on Amazon Music, and wearing a Freddie Mercury-inspired outfit.

“With the three ‘It’s on Prime’ commercials—’Tache,’ ‘Gourmet Guard’ and ‘Separation’—we are communicating Prime membership in a way that captivates, inspires, and leaves the lasting impression that Prime brings you closer to what you care about,” Amazon vp of global brand marketing Claudine Cheever said in a statement.

Subscribe to our magazine

━ more like this

Salem Five Direct’s high-yield savings account boasts a 5.01% APY

Over the past year, savers have been reaping the benefits of the Fed’s interest rate hikes as APYs on savings accounts have blown...

Final Fantasy VII Rebirth will be released in early 2024

Final Fantasy VII Rebirth, the sequel to the remake of the beloved RPG, finally has a release window. It’ll be coming to the...

The 10 golden rules of investing

Investing can often be broken down into a few simple rules that investors can follow to be successful. But success can be as...

Florida man’s animal sanctuary overrun by over 600 rapidly multiplying pigs: ‘I can’t take this anymore’

Animal control officers rounded up more than 600 pigs from an animal sanctuary in Florida after their overwhelmed owner called for help. It took...

Summer Game Fest 2023: all the news and announcements

Despite the name, Summer Game Fest isn’t entirely about games — case in point, we got a brand-new trailer for The Witcher’s third...