Heinz Debuts First Global Campaign in 150 Years
Heinz turned to Reddit, TikTok and Instagram to find stories about the irrational devotion that consumers have for its products. The results inspired the 150-year-old brand’s first global...
The Important Role of Intersectionality in the Ad Industry
AAPI Heritage Month is an interesting and reflective time for many of us who exist within the community. It’s special to hear the voices and stories of folks...
Issa Rae Creates a Dramatic Night in a Restaurant for Amex
As an actor, producer and entrepreneur, Issa Rae knows a thing or two about setting up a climactic scene. Sometimes, however, even the Insecure creator and star needs...
This New Privacy Bill Lets Texans Opt Out of Targeted Ads
This week, Texas became the 10th state—and the fifth state this year—to pass a consumer privacy bill that gives the state’s residents more control over their data.With a...
How Sephora Is Partnering With Creators for Brand Impact
Brands are increasingly looking to leverage partnerships with content creators to make an impact—but one that’s significant and lasting, rather than one-off sponsored posts. Content creator Pierrah Hilaire...
Amid Leadership Upheaval, DDB NY Is Merging With adam&eveNYC
One of the most storied New York ad agencies is making a big move and changing its name: DDB New York is merging with adam&eveNYC to form a...
