Coca-Cola is the latest major brand to branch out into entertainment, with the release of a film anthology series on Prime Video that tells stories about Christmas.
The anthology is the first project from Coca-Cola’s new entertainment platform, “Real Magic Presents,” which will see the brand produce films in various formats that “celebrate stories of human connection, told in magical ways,” according to a company description.
The Christmas series, titled “Christmas Always Finds Its Way,” comprises three holiday-themed short films set in different parts of the world.