22.4 C

Here’s What It’s Like to Win a Cannes Lion



The 2023 Cannes Lions International Festival of Creativity is fast approaching.

The festival, which has been running since 1954, has long championed global creative excellence. But over the years, the festival along the French Riviera has evolved into a gathering of global thought leaders in marketing, advertising, media and technology. It’s a place where deals get done among brands, agencies, buyers, platforms, tech providers and, in recent years, creators and influencers.

Adweek will be there once again to provide content and context to the week. This year, the theme of our Abroad in Cannes series will be the Business Case for Creativity. Learn more about what we’ve got planned.

But it all starts and ends with honoring the best in creative work. Here’s a taste of what winning a Cannes Lion is all about from Adweek’s coverage of the final night awards show over the past several years.

Source link

Subscribe to our magazine

━ more like this

I’m an Anti-Diet RD—Here’s How To Help Make Intuitive Eating Work for You

Does eating without rules and feeling good about food...

Qatar Airways won’t include first class on its next-gen aircraft because it’s pointless, CEO says

Qatar Airways, which routinely pockets the top prize at the Skytrax World Airline Awards, won’t have first-class berths on its next-generation long-haul aircraft,...

Blaseball season is over for good

Born during covid, Blaseball was a bizarre text-only fantasy baseball simulator that imagined, essentially, baseball as played in a world of otherworldly horrors....

Biden signs debt limit bill: ‘We averted an economic crisis’

It was a decidedly low-key denouement to a monthslong drama that unnerved financial markets at home and abroad and caused anxious retirees and...

This city dodged the 2008 housing market crash—now it’s the epicenter of the pandemic correction

As home prices started to boom in the early 2000s, housing speculators doubled down on fast-growing Sun Belt markets like Phoenix, Las Vegas,...