Jeffries speculates that Meta could launch, or extend, its premium subscription model to creators, similar to its verification model, Meta Verified, on Instagram and Facebook, currently priced at $11.99 per month on the web and $14.99 per month on mobile.

Still, marketers are most enthusiastic about what’s new and shiny.

“Instagram reels were very close to Tik Tok,” said Jeffries. “I would really like to see something very original, that isn’t necessarily seen as a clone of another app.”