The final week of April brought in exciting partnerships, campaign and service launches, and even some new rules and regulations on generative AI for agency use.
Acadia was named media agency of record for California Pizza Kitchen. The agency will provide big-market sophistication in media and analytics along with core values, speed and transparency.
Beyond Fifteen Communications
Beyond Fifteen Communications brought on seven new clients in Q1 2023. They include Aviation Capital Group, Cerium Networks, Intera Oncology, Marshall B. Ketchum University, Surveillance Systems Incorporated, WeVideo and a leading global provider of testing, inspection and certification services.
Customer engagement platform Braze launched its 427° Innovation Lab. The lab consists of in-person, virtual and hybrid brainstorms to bring different disciplines together for brands.
EGC Group launched The EGC Edge, a custom marketing solution utilizing advanced analytics tools and expert insights. The solution offers competitive ad intelligence across digital and traditional media.
Paid social and creative agency Gassed won Draft and Fabletics Europe as new accounts. The agency will deliver growth through direct response creative marketing for both companies.
InnoVision Marketing Group
InnoVision Marketing Group is partnering with GNF Worldwide to create a global marketing alliance. This enables the marketing group to add global franchise development to its growing list of in-house divisions and services.
Kepler Group was chosen by Versuni as the global Amazon marketing partner. The new partnership will provide Kepler Group with $32.4 million to spend across Amazon’s various channels, including sponsored listings, search ads and connected TV.
M&C Saatchi was chosen as the creative agency of record for National Grid. The two joined forces to launch “The Great Grid Upgrade,” a campaign to raise awareness of the largest overhaul of the grid in generations, which is going to enable millions of homes and businesses in the U.K. to use renewable energy.
Mother was selected as the new lead global creative agency for Jägermeister. The agency will be responsible for the global account and attracting new consumers by raising its aspirational profile.
OKRP was selected by Metro by T-Mobile as its agency of record. The agency will help drive sales for Metro’s prepaid services from its phone, internet and bundled features.
Periscope and Rise Interactive
Household cleaning products leader Jelmar chose two Quad agencies, Periscope and Rise Interactive, as its agencies of record. The shops will deliver work to engage audiences across linear TV, over-the-top, programmatic, search, social and CLR’s website.
The PR Council issued new guidelines around the ethical use of generative AI. The guidelines were developed by an ethics and standards task force led by Mark McClennan, general manager of C+C and Ethical Voices podcast creator, as well as Anne Green, principal and managing director of G&S Business Communications.