The business-to-business world is often filled with jargon and technical detail that consumers never see. While b-to-b brands are getting more creative with their marketing, the sector is still plagued by boring work.

As agencies struggle to differentiate themselves in a crowded marketplace, some like Umault and Zulu Alpha Kilo with its “Left Handed Chutney” awards spoof, have created work to showcase themselves and give potential clients a glimpse into what they can expect from them.