Many of us might think playing video games is a fun hobby and there’s not much else to it. But many of us couldn’t be more wrong.
Millions of people are tuning in to platforms like Twitch and YouTube to watch people play games and give commentary. These creators are partnering with major brands and companies, proving the strength and growth of the gaming industry. Creative advisory firm and studio Open World helps companies connect with these audiences, who tend to be majority Gen Z.
Open World is defined as the intersection of youth culture, gaming and marketing. Its mission is to help brands create relatable content that is authentic to the Gen Z audiences they are trying to reach.
Open World is part of the larger agency Loaded that works with brands like Adidas, Chipotle and Netflix. Loaded is a gaming management and advisory firm out to evolve the video gaming industry.
In this episode of Young Influentials, Adweek digital editor and host Colin Daniels sits down with vp of strategic partnerships Nadia Tseng to talk about making the switch to the gaming industry from sports, how creators can have a career in gaming, and how Open World is helping brands reach Gen Z audiences.